With 550,000 podcasts available on Apple Podcasts, it takes a lot to get noticed. So when WBUR and The Boston Globe strategized about the launch of “Last Seen,” a true crime podcast about the world’s largest art heist, we knew we’d need a strong video to help connect with new audiences. We turned to Ivy Creative for a movie-trailer-like video for “Last Seen” that we could use on social media to tell people about the podcast and get them excited to listen. Steve and his team had immense talent and creativity — and not much to go on except some great sound from the podcast to use— and they crafted a remarkable video. It was edgy, provocative, well-written and produced with quick pacing that appealed to audiences skimming their social feeds. The end result was a video that delivered. “Last Seen” debuted at #5 on the Apple Podcasts chart and the debut episode had more than 250,000 downloads in the first three days.
We recently contracted Ivy Creative to produce a highly visible project for the New England Patriots. As a creative company, and a very visual brand, we are selective in choosing our partners as our needs are very specific – and working with us can be intense, to say the least! Ivy Creative completely surpassed expectations across the board – both with our local team in Boston, and our creative team in New York. They were open to our vision for the project and completely aligned in our goal to produce the most compelling video product possible. Tom and his crew were nimble during our all-day shoot, pivoting with little notice to accommodate new direction. Everyone found them to be an absolute pleasure to work with, and the Pats were thrilled with the end result. We look forward to working with Ivy Creative on future projects.
Ivy Creative has taken our marketing and branding to an entirely different level. They “get” who we are and what we want to accomplish and have helped us refine that message across the board. All of our events, media campaigns, and media placement are part of a well thought-out, targeted plan that really works for us.
Creative, strategic, flexible, and very knowledgeable……plus, we couldn’t ask for better customer service. From initial concept, through often challenging location shoots and post-production, we expect a lot, and Ivy Creative always exceeds our expectations. Just a great group of people to work with.
We started working with Ivy Creative over ten years ago. Since then, we’ve consistently updated every aspect of our business branding. These guys do it all – marketing, advertising, billboards, print, website, radio, tv, and digital. They understand our brand, they’ve shown us the best way to reach our audience, and they keep us relevant.
Thomas D. Begley
Initially, the team at Ivy Creative redesigned our logo, created our letterhead and business cards, and overhauled our website. Over the last decade, they’ve been an invaluable resource; creating all of our mailings, brochures, print ads, and invitations, as well as helping us promote dozens of seminars. Their marketing and branding expertise has unquestionably helped us solidify our position as industry leaders.
I’ve known Steve for over 20 years, followed his success in television, and again when Ivy Creative came about. When it was time to re-brand my own company, there was no question who I’d hire. Are they creative and talented? Absolutely. But what I value most is that they dig deeper to understand our company and our clients and what works best for the way we do business. I’m always happy to recommend Ivy Creative to our clients who need to refine their own brand.