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Ivy Creative Creates First Spots for McCormick Campaign

Posted on June 9, 2014 at 2:02 pm

McCormick Frame 2

Currently in Massachusetts we are at the beginning of a political campaign to elect a new governor. It’s so early in the race that prior to today no commercials had even run. All of that changed when this morning the spot from the Independent candidate, Jeff McCormick began airing.

To produce the spot, his campaign turned to Ivy Creative.


Shot beside the Charles River in Cambridge, the :30 commercial was designed to introduce McCormick to a wider TV and internet audience, while also framing the goals he has for the commonwealth.

It opens with a quote from President Kennedy, used to set the tone for the independent candidate’s campaign, “Let us not seek the Republican answer or the Democratic answer, but the right answer.”

McCormick Frame 3Ivy and a strong production team took advantage of a perfect afternoon along the Charles to create beautiful images, which when combined with the messaging created a strong and memorable introductory spot.

Here are links to two articles about the launch of this advertising campaign from the Globe and Herald.

Boston Globe

Boston Herald

In addition, Ivy produced this second spot for the McCormick campaign highlighting his life, successful business history and plans for Massachusetts.

hello there

Posted on June 5, 2014 at 7:23 pm

Welcome to our blog.  While this website is a showcase of our completed work, the blog is where we plan to share information about recent projects we’ve been working on as well as observations about our industry and creativity in general.

Here you’ll get behind the scenes looks at some of our commercial and video shoots and read about things we personally find interesting and creative.  In a way, this blog will give you a better idea of who we are, what we believe in and how we approach our creative work.

Watch this space for more posts from the Ivy team.